02 555 0202
Plot No. 9AR17,ICAD - II - Industrial City, Mussaafah P.O. Box 65,Abu Dhabi U.A.E


To become our customers' most valued partner in the engineering industry.

Sama steel's vision is to become a market leader in our industry segment. We intend to graduate to a fully integrated EPC organization serving the needs to the end users in the O&G, Power, Water treatment and Desalination industry.
The major swings in the crude oil prices has resulted in the global O&G end users slashing future CAPEX plans to avoid building excess capacity.
In the current turbulent and competitive market place managing growth is a challenging strategic imperative, sometimes the core competence is important and sometimes the diversification strategy is appropriate. Formulating and implementing a growth vision is the key to any successful enterprise.
There is a proven process for growth. There is also a proven process for no growth. The no growth process is common with so many things that do not work, is so much convenient than growth. It is assumed that we all know the process of no growth.
We believe that the process of growth is entirely different. It begins with the management’s vision of a market that can be grown, of the values that will grow it, and a definition of a mission that will add "growth values" to the market.
We understand that no business can grow itself. Only the market can grow a business and the market consists of specific key customers. Naturally, it follows, that the growth of customers is the supreme management commitment.
Growing customers is different from growing our own lines of businesses or growing our market shares or even increasing the shareholder value—all traditional objectives.
It has nothing to do with achieving a sustained competitive excellence. We believe it has to do with one dedication and one dedication alone, growing customers who in turn will grow us.
Growth is not the result of finding customers we can vend to, customers who will buy from us in volume at cheap prices adulterated with discounts. We are not in search of just any customer, we can sell to.
We are focusing on customers we can form growth partnerships i.e  win-win relationships in which both of us grow .To seamlessly integrate with the customers organization and jointly meet/exceed the end clients expectations.
It is imperative that we position ourselves as "growers" than product suppliers, as growth experts rather than expert manufacturers or marketers. As a company whose foremost focus is on the customer and how to improve his profit contribution, which automatically translates/enhances into increasing our contribution.
We are convinced that “Growth is based on customer enrichment”. By enriching our customers, we differentiate them. We give them new wealth that enhances their stature and makes them stand out from their competitors. Naturally In the process we brand ourselves as different, too.
We are not obsessed of being the No.1 or No.2 in the market, our ultimate satisfaction lies in being the Numero uno in the eyes of our customer.
Perhaps, If we understand this alchemy ,we hold in our hand’s the key to our "growth vision" and our destiny.

General Manager
Sama steel LLC